The world of digital marketing is ever-changing and evolving. This has created a niche for SMS marketing companies that can offer businesses an affordable solution for reaching leads on the go without having to pay for the additional services that a third-party platform may charge for instead. We have prepared this article to give you the basics about what you should know before getting an SMS tracker so that you don’t waste your time or money if you decide to proceed with one afterward. If you want to find out more about what an SMS tracker can do for you and your business and how much it could cost, keep reading further so that you can get a better idea of what it entails.
What is an SMS Tracker?
SMS trackers are digital marketing tools that allow businesses to track the performance of their SMS campaigns. Using an SMS tracking service, you can see exactly how many people have opened your SMS messages, what percentage of them have clicked on a link or responded to your ad, and how much money you’ve made as a result. This information can be useful for assessing how effective your SMS ads are, as well as how your customer support contacts are performing. They offer a range of SMS tracking features, including the ability to determine which links responders clicked, as well as the ability to track emails and Magid emails.
What Can SMS Trackers Do?
– Reach out to new customers – If you’re trying to grow your business by building a mailing list of customers, you need to make sure that you’re reaching them with the right message. By using a tool like an SMS tracker, you can find out what your new customers are doing with your content. – Improve your customer support – One of the top reasons to use an SMS tracker is to find out how your customers are responding to your support emails. You can use this data to improve the quality of your customer support, as well as to identify how best to communicate with specific customers.
How Does an SMS Tracker Work?
SMS tracking involves sending a special code or link to customers or leads that they can enter into their phone’s contacts list. This will then show their “last read” time, which will tell you when they opened your message. If they click on links, you’ll get a time as to when they did so. If they respond to your message, you can also find out if they’ve signed up for a trial, made a purchase, or responded in some other way. Some services will also allow you to track emails sent to customers, which can be extremely useful for businesses that offer online subscriptions.
Pros of Using an SMS Tracker
– Affordable – Every business knows that good marketing is expensive. That is why an SMS marketing platform can be a great way to reach out to new customers without breaking the bank. – Long Reach – Due to the limited reach of mobile internet, many people are delighted to receive SMS messages. With an SMS tracking service, you can reach a much wider audience than you could with a standard text message campaign. – Customized Messages – When text messaging, you must follow a set of guidelines that don’t allow for much customization. However, when using an SMS tracking platform, you can send personalized messages that include links and incentives. – Seamless Integration – With an SMS tracking service, you need not worry about integrating it with any other systems.
Cons of Using an SMS Tracker
– Lack of Trackability – Besides being easily trackable by competitors, one of the biggest disadvantages of using an SMS tracker is that you won’t know who opened your messages. This means that you won’t be able to determine how the new customers are responding or find out if they are interested in your business. – Complexity of Implementation – Like most marketing solutions, SMS tracking platforms are complex. However, this isn’t the case with an SMS tracker. – Data Isn’t Complete – Because the information provided isn’t complete, you won’t get an accurate measure of your campaign’s success. In most cases, you only get an idea of how many people have opened your messages, not if they have clicked on links or responded in some other way. However, an SMS tracking service only provides read data.
Final Words: Should You Get An SMS Tracker?
The great thing about an SMS tracker is that they allow businesses to reach new customers and find out what content they are reading. However, with the amount of information provided, you won’t know if they were interested in your content before clicking on links or opening messages. Therefore, you’ll need to do some research to find out what kind of customers you’re reaching and which links they clicked on before you decide if you want to get an SMS tracker.